Use carpool incentive programs to increase participation rates and get employees excited about smart commuting.
The dynamic world of transportation demand management is always changing, as new technologies, insights, and best practices continue to evolve. Yet, one constant that’s lingered for a very long time is this simple truth: commuters might want to adopt smarter commuting habits, and they may well recognize the benefits of doing so, but they’re far more likely to make changes and stick to them if they are offered immediate, meaningful benefits.
This is where carpool incentive programs come in. These programs deliver those immediate, meaningful benefits in a multitude of forms, and that’s why they enjoy such high success rates when it comes to increasing commuter engagement and getting employees to choose smart, alternative modes of transportation more often.
These carpool incentive programs can make employee engagement soar:
Parking perks and rewards programs are among the most common and popular carpool incentive programs. Here are three specific examples of strategies that deliver proven results:
- Preferred parking programs. Mid-size and larger organizations tend to find this approach particularly effective. Assign parking spots in premium locations to vehicles that are used in carpool and vanpool programs. The more visible and desirable these parking spot assignments are, the better! Visibility increases awareness and gets more people interested in participating.
- Gamification. Turning your carpool incentive program into a friendly competition taps into powerful, universal aspects of the human psyche…all while giving participants the chance to win prizes like gift cards, sports or event tickets, dinner at local restaurants, or whatever else might get your team excited about taking part.
- Parking pass discounts. If your business or organization uses paid parking passes, you can also offer discounts to employees and commuters who make frequent use of carpool and ridesharing programs. Financial incentives are usually among the most effective.
Increasing carpooling doesn’t take rocket science, but it does take the right strategies and tools. If you’re wondering how to create or promote an employee carpooling program, our recent blog post on encouraging employees to carpool contains a wealth of winning tips. Add in perks and benefits that reduce barriers to participation, such as a guaranteed ride home program, and you’ve got the basis for a successful commuter services program.
Learn more about how carpool incentive programs benefit employees as part of a comprehensive commuter services package – check out our ridesharing incentives infographic for eye-opening facts and solid strategies.
Photo Credit: Richard Drdul