Rideshare and transit integration solves problems associated with single-occupancy vehicle commuting
The negative impacts of commuting in a single-occupancy vehicle extend beyond the environment. Sitting in traffic creates what’s known as an “opportunity cost.” People can’t engage in productive activities when they’re inching their vehicle along a street or freeway.
As such, stakeholders in enterprise-oriented commuter management programs have strong incentives to promote alternatives like rideshare and transit integration. Research shows that such programs support improved productivity as well as increased commuter happiness and overall life satisfaction.
To help give your commuter program a kick-start, here are a few ways you can integrate ridesharing, public transit, and other alternatives into your company’s commuter management plan:
- Create a multimodal commuting challenge. Build excitement and increase commuter participation by incentivizing your commuting program with a challenge that includes ridesharing, transit, and other smart commute options. Log trips, track miles, and offer prizes to the individuals or teams who lead the pack.
- Provide smart transportation from origin and destination transit stations. In addition to running vanpool shuttle services between your company and local mass transit stations, you can also provide geo-fenced, prepaid access to services like Lyft and Uber. Offer last-mile connections between destination transit stations and the office, and encourage commuters to carpool for travel from their homes to origin stations.
- Offer free transit credits to carpoolers. This approach does double duty: it incentivizes ridesharing while encouraging employees to make better use of available public transit options. Create a points program where commuters who carpool a certain number of days per month are eligible for free or subsidized public transit access.
- Build a “buddy system.” Facilitate carpooling by matching employees who live close to one another as “commute buddies.” Sometimes, especially in larger companies, people simply aren’t aware that they have co-workers in close proximity who are willing to share rides (and costs). Matching can also be schedule-based, making it easier for people who arrive and depart from work at the same time to buddy up.
- Set up reduced-rate and preferred parking systems for carpoolers. Offer reduced-rate or free parking to vehicles used in carpools, or give carpoolers privileged access to preferred parking spots or lots.
Remember: ridesharing/carpooling and public transit programs work well together. Integrating them, rather than approaching each program as standalone entities, will help drum up higher participation rates in your smart commuting initiatives.
A cutting-edge commuter management platform like the RideAmigos software suite is ideal for creating and administering effective programs that have a positive impact on your business, and in your community. To learn more about our industry-leading software, please contact us or view our free video demonstration.