Bicycle commuting creates a positive impact on your organization
May is National Bike Month! In honor of the occasion, it’s time to highlight five often-overlooked ways that bicycle commuting delivers bottom-line benefits to businesses and organizations.
More bike commuters means less need for parking
Renting or building additional parking spaces to accommodate vehicles can be very costly. Many bicycles can fit in the space a car would normally occupy, and providing secure bicycle lock-ups and racks can be achieved for a small fraction of the cost of adding parking.
Cycling reduces stress
Research has shown that a single-occupancy vehicle is the most stressful way to get to and from work. Battling other drivers for space on congested highways and thoroughfares is never a great way to start the day.
Cycling, by comparison, is far less stressful. Studies indicate that those who choose smarter forms of transportation, including bicycles, improve their productivity in addition to reducing stress.
Bike commuters take fewer sick days
The British Medical Journal recently published a study showing that cycling is one of the healthiest ways to commute. It provides a great cardiovascular workout that helps support immune system function. Those who cycle to work are less likely to miss days due to illness, in large part because they tend to have better overall health than those who choose sedentary modes of transportation.
Cycling is a great team-building activity
A growing number of businesses are discovering the benefits of bikepools, in which more experienced riders team up with lesser experienced bike commuters to show them the ropes of urban cycling. Bikepools offer an organic, engaging way to promote camaraderie, collaboration, and friendship, all of which help create a more unified work environment.
It boosts organizational credibility
Eco-friendly values are proving to deliver major branding and image-boosting benefits for businesses. By promoting and encouraging bike-based commuting, businesses can build a better public image, attract higher-quality employees and do a better job of retaining talent.
Moreover, you’ll connect with a broader base of potential customers, as market research is showing that people are increasingly choosing products and services delivered by businesses that share their values.
To learn more about how your organization can benefit from a higher rate of bike commuting, and get proven tools for promoting cycling as an alternative to driving, let us know you’re ready to get started with RideAmigos!