Looking to reduce vehicle trips to and around your hospital? Transportation demand management (TDM) is a great way to improve access, reduce pollution, and ease the costs associated with increased parking. Implementing some simple but effective hospital commuter solutions can measurable reduce the number of solo drivers traveling to and from your facility each day.
Here are three winning strategies that healthcare administrators around the country are already using to great success:
Pay employees to leave their cars at home
Regardless of the type of workplace, employers have great success with a simple but effective program: incentivize employees not to drive to work. The most successful employers offer cash in exchange for taking an alternative mode and passing up on parking. From payroll incentives to gift cards, and even paid time off, the right incentives lead to significant numbers of employees choosing smart alternatives to solo driving.
Raise the cost of parking
Another straightforward, high-impact strategy for the hospital mobility ecosystem: make it more expensive for employees to park. For example, if you currently offer employees a discounted monthly parking pass, instead charge solo drivers regular daily parking rates.
This is a very effective strategy, but to avoid a mutiny, you need to pair this kind of initiative with hospital commuter solutions that make it less expensive for employees to use other modes. Rideshare matching paired with a guaranteed ride home programs is a great option, as is public transportation. To that end:
Your hospital commuter solutions should encourage public transit use
Hospitals are usually situated so they’re easily accessible via public transportation. Take advantage of this by offering to subsidize or fully fund monthly transit passes so your commuters can save money by taking the bus or subway to work instead of driving.
If local transit routes don’t serve your hospital particularly well, consider shuttle service as an option. Running private shuttles between the hospital and major public transportation hubs in the nearby area is a cost-effective and easy way to bridge service gaps.
For more tips on reducing solo car commuting, and for expert insights into your current lineup of hospital commuter solutions, talk to our experts to get started with RideAmigos today.