These proven commuter program tips drive higher participation rates
A growing number of businesses and organizations are being proactive about encouraging commuters to try smarter ways to get to work. Given the increased effort on this front, there is also a growing number of success stories that offer valuable lessons to those seeking to launch commuter programs of their own.
Winter is a great time to launch a commuter program, as they offer a fun way to beat the doldrums and keep employees engaged. If you’re going to be launching a program for the first time, or if you’re looking for ways to make your existing efforts more successful, these proven commuter program tips will give you a big boost:
- Start with a strategy. Begin by looking at your facilities and the commuter base within your organization, and figure out exactly what kind of change you want to drive. Are you struggling with limited parking? If so, you’ll want to encourage ridesharing. Is your place of business located on a major public transit route? Then try to get people using the bus or subway.
- Use benefits and incentives to drive participation. Here’s one of the most important commuter program tips you’ll ever learn: people are more likely to get involved if they benefit in some way by participating. Turn your commuter program into a game with prizes for teams who log the most trips or miles, or offer incentives to those who reach specific smart commuting thresholds. Parking cash-outs, tax incentive programs, and earn-a-bike programs are all proven ways to drum up greater levels of participation.
- Use surveys to generate insights. Inform your strategic planning by distributing surveys that ask commuters about their transportation habits. Figure out how many people commute to work, how far their commutes are, how much money they spend on commuting each month, and which alternative methods they would be most likely to try. You can also ask about factors that might prevent them from participating in a commuter program so you can further tailor your efforts to preemptively address their concerns.
- Track your results. By keeping close tabs on the statistical results of your efforts, you’ll generate important insights into what worked and what could be improved on next time around.
With an industry-leading suite of commuter management software tools that supports these and many other functions, RideAmigos is here to help make your commuter program a smashing success. Get started today!