Why Commuter Incentive Programs Are Important
Society at-large is becoming increasingly aware of the problems created by the overuse of single-occupancy vehicles. Even so, traffic congestion, pollution, and urban parking challenges still pose serious concerns. Commuting continues to be an enormous source of environmental impact.
Individual employers have an important role to play in moving towards a greener, healthier tomorrow. By taking the lead and encouraging commuters to use smarter, environmentally friendlier modes of travel, businesses can accelerate the path to progress.
The most effective way to get people to start using alternative ways of getting to work is to offer commuter incentive programs. These programs give commuters an added reason to embrace smarter modes of travel. Here’s why:
Help people take that all-important first step
Often the single biggest obstacle to change is taking that initial step, abandoning comfortable habits in order to try something new and different. This resistance is a common and natural part of the change cycle. Ask any smoker who’s managed to “butt out” about those difficult first days.
Incentive programs create financial, social, and community benefits to participants. They’re ideal for jump-starting commuter programs and getting people moving in the right direction.
Commuter incentive programs can target sub-groups in an equitable manner
Identifying specific sub-groups of employees who need a stronger nudge towards smart commuting is a good strategy. But, it’s difficult to mobilize these commuters into action without calling them out for having habits that you want to change. Targeted incentive programs offer an straightforward solution to a complex challenge.
Incentives are positive change makers
Congestion pricing. Exorbitant parking fees. Fuel surcharges. These are all examples of negative motivations for behavior change. They punish people for doing bad, rather than rewarding them for doing good.
Commuter incentive programs are just the opposite. They serve as positive change makers. From a psychological standpoint they’re a much more effective way to get people to adopt new habits.
The RideAmigos suite of commuter management software tools puts incredible power into the hands of organizations that want to create positive change. With a wide range of features for implementing commuter incentives and challenges, RideAmigos makes it easy for program administrators to get employees thinking differently about how they get to work.
Our goal at RideAmigos is to make commuter programs as easy and effective as possible. Want to find out how your current programs could be improved? Take our quick, 2-question survey and receive a free program analysis based on your top priorities:
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