Partner Highlight: Ready, Set, Go-Tober
RideAmigos is proud to power Denver’s third annual Go-Tober Challenge program
The “Go-Tober Challenge” has taken the Denver metro area by storm for the third straight year. This popular program encourages commuters to ditch solo driving for at least one week during the month of October, and explore alternatives like carpooling, public transit, vanpooling, biking, walking, or teleworking.
Like all good challenge programs, Denver’s Go-Tober Challenge gives participants the chance to earn prizes in addition to bragging rights. According to Steve Erickson, the marketing and communications director for the Denver Regional Council of Governments (DRCOG), “Go-Tober brings friendly competition into what’s truly a collaborative effort of reducing traffic congestion and emissions one commuter at a time. We all play a part in making our region a great place to live. It’s a win for everyone.”
During Go-Tober, Denver-area businesses can compete against one another to see which company can log the most commutes and the most miles using modes of transportation other than single-occupancy vehicles. The objective is to raise awareness about the environmental impacts of solo driving, promote alternatives, and empowering commuters to try new ways of getting around in the hopes of creating long-term behavior change.
The Go-Tober initiative is run by Way to Go, a partnership between DRCOG and seven local transportation management associations (TMAs). Employees that work for companies participating in the program must register at WayToGoTober.org, and log at least four round-trip commutes using smart alternatives over the course of the month. Companies earn valuable points for every one-way trip logged on the site, with the winners and leaders qualifying for prizes.
With powerful trip logging, route planning, incentive distribution, and transportation gamification features, RideAmigos is proud to be the software platform of choice for Go-Tober. We’re pleased to be a part of this popular and high-impact initiative that’s going a long way toward making Denver a better place to work and live.