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Cost-Effective Corporate Sustainability

Why is corporate sustainability important?

Corporate sustainability, also known as corporate social responsibility, has emerged as a hot topic in the business world. The days of companies doing whatever it took to beef up their bottom lines and line their shareholders pockets’ are waning away, and new attitudes are rising in their place.

Today, companies are more aware than ever of the community impacts of their activities. Consumers are also putting much more thought into where they choose to do business. Social responsibility is also impacting hiring trends, with a growing number of studies showing that employees are more likely to make deeper personal investments in enterprises that share their values.

Another way to look at corporate sustainability is to consider financial profits as just one part of a bigger picture. The triple bottom line model, which is being adopted by companies of all sizes, looks beyond the bucks to include the environmental and social impacts of their commercial activities. A new trend is emerging, in which businesses that strive for high levels of social responsibility experience a trickle-down effect that translates into boosted revenues and profits.

How can companies achieve higher levels of corporate sustainability?

Corporate sustainability is a complex topic, and there’s no single path to achieving higher levels of social and environmental responsibility. Specific strategies depend on the industry in which the enterprise participates. However, there are several elements that are common to most initiatives:

  • Reducing waste and energy consumption. These are simple, straightforward values that a large majority of individual citizens have already adopted in their everyday lives. There’s no reason for businesses not to follow suit. For example, waste-reduction programs can often result in cost savings through increased efficiency.
  • Being more transparent and responsive. Social media has had a major impact on customer relationship management, creating never-before-seen service models that place a premium on transparency and responsiveness, especially with regard to community-oriented concerns. Good relationships and a strong sense of connection lead to more sales.
  • Active citizenship in the community. Businesses that act with a sense of responsibility towards the community in which they’re located tend to be viewed in a more positive light. This is especially important for small and independently owned businesses, which have more flexibility and agility than larger enterprises. Being visibly involved as a good community citizen is a powerful way to build positive reputation and referrals.
  • Creating commuter management programs. Actively working to reduce pollution and traffic congestion projects positive values, both internally and externally. Commuter management programs also help build a happier, healthier workforce and attract employees who want to be part of an organization with a strong community focus. Not only that, but effective commuter management can also lead to lower parking-related facilities costs, a real win-win!

Commuter management can improve corporate sustainability by reducing overall emissions, as explained in this video on green business from CommuteCon 2017.

The RideAmigos platform is an ideal tool for businesses that want to put the power of smarter commuting in the hands of their employees. Get started with RideAmigos today!

How to Encourage Employees to Carpool

Businesses can encourage employee carpooling by using proven strategies to reduce the use of single-occupancy vehicles.

Companies looking to encourage employee carpooling can draw on numerous strategies that many businesses have already used to great effect. All successful employee carpooling programs have one element in common: they make ridesharing as easy and convenient as possible, positioning it as a viable alternative to commuting in a single-occupancy vehicle.

Here are three ways businesses can encourage employee carpooling by making ridesharing more accessible:

  • Help match commuters. It is common, especially in larger companies, for otherwise willing rideshare partners living in the same area to be unaware of available opportunities. Programs that actively aim to match prospective rideshare participants together stand a much better chance of success.
  • Offer parking benefits to rideshare drivers. Parking-based strategies can take several forms, including offering preferred parking spots or discounted parking rates to rideshare drivers. Parking cash-out programs also provide a meaningful financial incentive for commuters to use alternative transportation modes.
  • Introduce incentives and an element of friendly competition. Make ridesharing a game, and offer prizes to the teams that log the most commutes or the greatest number of rideshare miles traveled.

Commuter matching also helps employees forge friendships and valuable networking relationships. This, in turn, delivers intangible business benefits stemming from a more collegial and cooperative environment.

With parking benefits, it’s important to remember that giving preferred spots to vehicles used in carpool programs doubles as a form of free promotion. Other employees will see these vehicles prominently positioned in parking lots, understand the rideshare benefit, and become aware of the company’s carpooling program if they are not already. They’re also more likely to take part themselves!

As for carpool challenges and competitions: these can be fun, but their results don’t often make a long-term impact. Many participants simply go back to solo driving once the competition ends. You can help change this by supplementing challenge-based competitions with a commuter store. This strategy lets you encourage employees to carpool by offering points every time they log a rideshare commute. They can then redeem those points for enticing prizes, which is a great incentive and proven driver of continued behavior change.

Highlight end-user benefits to encourage employees to carpool and increase program participation.

It also helps to actively promote the many individual benefits employees can enjoy by taking part in carpooling programs:

  • Carpooling helps reduce stress, improve productivity, and increase overall happiness
  • Employees who participate in rideshare programs save money in fuel costs while reducing everyday wear-and-tear on their personal vehicles
  • Rideshare programs create a stronger sense of community and helps employees foster personal connections they might not otherwise have made

Here, the key is to remember a universal truth: most people want to do things that help the greater good, but they’re also interested in helping themselves. Thus, it’s a good idea to reinforce the ways in which individuals stand to benefit from your company’s rideshare policies.

Encourage employees to carpool and give your business a competitive advantage at the same time

Businesses that offer employee carpooling programs also project positive community values, helping attract and retain better talent. This is especially true for the millennial generation, which is now entering the workforce in large numbers and driving change in the way companies think about their commuter policies.

Market research shows that millennials look beyond compensation when weighing job offers. In addition to salary and benefits, they also consider the company’s culture and tend to favor employers whose values reflect their own. Thus, implementing a forward-thinking and easily accessible set of commuter programs can be an effective way to entice prospective employees to accept a position.

Survey data from 2018 also found that 23% of people have quit a job because of an unfavorable commute. Having an effective rideshare program to encourage employees to carpool makes it more likely that your business will retain the talent it attracts. It also helps you sell the idea that your company believes in a positive work-life balance, which is another key value shared by large numbers of younger workforce members.

RideAmigos helps encourage employees to carpool with user-friendly tools that drive behavior change

With rideshare matching, trip planners, interactive dashboards, and journey logging features, the RideAmigos software platform is an ideal tool for creating and managing company-wide carpooling networks. Administrators can also take advantage of RideAmigos’ many gamification and incentive features to boost participation rates by creating friendly competitions among commuters.

RideAmigos is one of the world’s most trusted names in transportation demand management software, and we’ve already helped a long list of businesses implement successful ridesharing and carpooling programs. If you’d like to become another of our many success stories, get started now.

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