An innovative newcomer to the electric automobile industry, Rivian sought to develop a commuter program that reflected the company’s mission and values. Using RideAmigos, Rivian launched Pool Party to encourage its rapidly growing workforce to rethink their commutes and carpool with each other to their worksites in Michigan, Illinois, and California.
Highlight:
To launch Pool Party, Rivian hosted the Cannonball Challenge. For every one-way carpool trip logged during the challenge, Rivian donated to GRID Alternatives, which contributes solar panel installations and job training to underserved areas.
