How to Curb Campus Parking Demand

The Problem: Growth = More Cars

Enrollment in higher education has increased 17 percent over the past five years. Such increases present a lot of logistical hurdles for colleges and universities that want to grow while staying true to their mission and values. More students means more dorms, class space, and labs, and usually more cars and parking lots. 

What is more aligned with the values of higher education: building a new lab or a new parking garage? 


Ridesharing – The Wave of the Future?

The first step to an effective parking demand reduction strategy is to make sure there are alternatives to driving alone available to your commuters. One of the most accessible alternatives to solo driving is ridesharing. It’s available in any setting, but it’s often wildly underutilized.

It’s not enough to just provide a campus-wide ridesharing network. If you want your faculty, staff, and students to share rides you have to educate them about the benefits, reassure them against the perceived negatives, and encourage them to give it a try.

How can we get more people to share rides?

Convincing your employees and students to share more rides may seem difficult, but these three steps will get you going:

  1. Educate your potential ridesharers
  2. Direct advertising appeal
  3. Use incentives

Want to learn more? Download our PDF below!

Transportation Demand Management Software

Bringing it All Together

A comprehensive commuter mobility platform can centralize all of your efforts in one place and become a system of record for your campus commuting culture.

Link up feeds from parking garages, transit cards, even bikeshares for even more robust data. Easily manage incentives, challenges, and more to create maximum impact on parking demand.