RideAmigos Named Finalist for Workplace in Fast Company’s 2022 World Changing Ideas Awards

Santa Monica-based RideAmigos was a finalist for its World Changing Ideas for the Workplace and received honorable mentions from Fast Company in AI, Apps, and Corporate Social Responsibility categories for apps that leverage behavioral science to help everyone find a better commute. 

SANTA MONICA, May 10, 2022 RideAmigos announced that its Commute Hub platform has been recognized by Fast Company’s 2022 World Changing Ideas Awards as a finalist in the Workplace category. Winners and finalists were revealed this month, honoring clean technology, innovative corporate initiatives, new designs for cities and buildings, and other creative works that support the growth of positive social innovation, tackling social inequality, climate change, and public health crises.

Commute Hub is a professional transportation demand management (TDM) platform with an experience tailored to the workplace. It enables employers like LinkedIn, Patagonia, Cedars-Sinai Medical Center, and the State of Arizona to optimize the employee commute experience with diverse parking, transportation and incentive programs across large campuses or multiple worksites. 

In 2021, employers used RideAmigos’ Commute Hub to administer over a million dollars in incentives and parking cash-outs, issue thousands of parking permits, and avoid 2.5 million drive alone trips.

Now in its sixth year, the World Changing Ideas Awards showcase some of the world’s most innovative entrepreneurs and companies tackling global challenges. A panel of eminent Fast Company editors and reporters selected winners and finalists from among more than 2,997 entries across dozens of industries. The workplace category is new in 2022 and honors projects that improve our lives in the office, increase employees’ rights, or make work safer, smarter, or more meaningful.

Commute Hub  also earned honorable mention in the Corporate Social Responsibility category. 

The honor for Commute Hub comes at a time when many employers are prioritizing programs to support commuters and complement hybrid work arrangements and other new realities that are emerging from the pandemic and an evolving talent market. 

“The enterprise has a renewed and larger role in the employee commute,” said Soren Eilertsen, CEO of RideAmigos. “We partner with our customers to navigate this paradigm shift and work to empower everyone to evolve the consciousness around everyday mobility choices.”

 “We are consistently inspired by the novelty and creativity that people are applying to solve some of our society’s most pressing problems, from shelter to the climate crisis. Fast Company relishes its role in amplifying important, innovative work to address big challenges,” said David Lidsky, interim editor-in-chief of Fast Company. “Our journalists have identified some of the most ingenious initiatives to launch since the start of 2021, which we hope will both have a meaningful impact and lead others to join in being part of the solution.”

RideAmigos personalized commute app, Pave Commute, launched in 2021, also earned honorable mention in three categories. Pave Commute is a fully automated, science-based commute management app for employees that provides personalized recommendations, groups users with others who can share trips, and rewards them for making smart choices. Fast Company recognized Pave Commute in the AI & Data, Apps, and Corporate Social Responsibility categories.

RideAmigos is featured in Fast Company’s Summer 2022 issue released May 10, 2022 and at fastcompany.com. 

About RideAmigos: At RideAmigos, we are on a mission to change the way the world commutes, for good. Our mobile and web-based commuter engagement solutions combine innovative technology with proven principles of behavioral science to empower everyone to make smarter transportation choices. Large employers, universities and government agencies use our powerful products to reduce congestion, parking demand, and environmental impact while creating healthier, happier communities. We have helped our clients take tens of millions of cars off the road and reduce our collective CO2 footprint by over 280 million pounds.

About the World Changing Ideas Awards: World Changing Ideas is one of Fast Company’s major annual awards programs and is focused on social good, seeking to elevate finished products and brave concepts that make the world better. A panel of judges from across sectors choose winners, finalists, and honorable mentions based on feasibility and the potential for impact. With the goals of awarding ingenuity and fostering innovation, Fast Company draws attention to ideas with great potential and helps them expand their reach to inspire more people to start working on solving the problems that affect us all.

Smart Commuting and the Network Effect: Building Resilient Commuter Programs

The network effect is a psychological phenomenon in which the number of people participating in a given initiative or activity increases its adoption rate among other members of a targeted group. As a concept, the network effect continues to make inroads in the world of transportation demand management (TDM) as commute managers have realized that their programs gain utility as more and more people participate. The network effect holds the potential to create highly resilient commuter programs, as we will examine in this post.

What Are Resilient Commuter Programs?

Resilience is a risk management concept that has found novel applications in the TDM sphere. As a general concept, the term refers to a system or organization’s ability to maintain productive function when confronted with unforeseen disruptions. Applied to TDM, the idea manifests as transportation resilience, which can be applied at both the transportation system and organizational levels.

For transportation systems, resilience describes the system’s ability to continue moving people and passengers despite the presence of one or more major impediments to its normal function. Examples of such impediments include major accidents that block roads or highways, vehicle or equipment failures on one or more public transit lines, extreme weather, and natural disasters.

At the organizational level, transportation resilience describes an enterprise or employer’s ability to continue functioning normally or at near-normal rates when such disruptions prevent members of their people teams from reaching the workplace. Resilient commuter programs feature built-in alternatives to default modes of transportation, which provide commuters with options if their usual or preferred mode becomes unavailable due to a disruption.

How the Network Effect Improves Transportation Resilience

The network effect helps build resilient commuter programs because programs with high participation rates offer more utility and a greater range of options to participating team members. For example, consider a commuter who usually takes the subway to work at a company that also operates a robust rideshare program.

Now, imagine that commuter wakes up one morning to learn there is a service disruption on their usual subway line. Because the workplace commuter program enjoys high adoption rates, the employee has already enrolled the program. Even though they don’t often carpool they need it today and they are quickly able to source a backup ride to work with a colleague who lives nearby – some of whom may be impacted by the same transit delay.

Thanks to the network effect and the resilience of the company’s commuter program, our stranded commuter was able to reach their workplace without reverting to driving alone. The company avoided the associated productivity losses and the commuter did not have to risk losing wages as a result of being absent.

The Organizational Benefits of Resilient Commuter Programs

Resilient commuter programs generate significant organization-wide benefits for businesses and employees alike. In addition to preventing absenteeism and maintaining acceptable levels of productivity during periods of disruption, organizational transportation resilience generates many other benefits:

  • It builds collegiality among coworkers, as it fosters interpersonal interactions and helps coworkers forge social connections with people they might not otherwise have interacted with
  • It creates an expanded range of mode options for commuters, advancing organizational objectives related to reducing the workplace’s carbon footprint
  • It improves job satisfaction among employees, as research shows that strong commute support is essential to productivity and happiness at the individual level

Maximizing the impact of a commuter program depends heavily on boosting its resilience, generating high participation rates, and using technological tools to deliver associated services to commuters.

RideAmigos Helps Commute Managers Generate Positive Impacts from Behavioral Psychology

RideAmigos develops cutting edge solutions for designing, distributing, and managing commuter programs. We have tools to serve commuters in every size organization and with any set of transportation challenges – from automating personalized commute support and ride-matching to a hub for corporate mobility programs, parking, and rewards.

Our team can help you apply behavioral science to your employee transportation challenges to change the way your team thinks about the commute. Get started today.