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How to Get University Employees to Carpool

Helpful tips for getting university employees to carpool more often

Universities face a unique set of challenges with regard to car-based commuting. At educational institutions, administrators often face rising year-over-year demand for limited parking facilities. Building new parking structures is very expensive. Given that reality, a growing number of schools are using their resources to get more university employees to carpool instead.

While some schools have overlooked employee carpooling and commuter programs in the past in favor of focusing primarily on student transportation needs, that is quickly changing. Administrators are realizing that employee carpool initiatives provide several key benefits. They offer excellent starting points like being convenient, engaging frequent commuters, and delivering outstanding cost-to-benefits ratios.

Colleges and universities typically employ hundreds if not thousands of staff and faculty members, giving them large communities to work with. This means university carpool programs are an excellent option to get more employees to carpool, especially when supported by proven strategies like:

  • Premium parking. Give vehicles used in carpools access to convenient parking spots. This also generates visibility for your rideshare programs, showing other university employees the popularity of carpooling.
  • Parking cash-out option. Offer employees financial benefits in exchange for giving up their parking privileges and watch participation rates soar.
  • Commuter rewards and challenges. Engage community members while promoting carpooling as an alternative to solo driving through commuter rewards initiatives and campus-wide commuter challenges.

Engage more employees through strategic communication

Administrators will also enjoy better success in their efforts in encouraging employees to carpool when they strategically promote the availability of ridematching resources. Here are some easy, effective ways to do that:

  • Build awareness through signage and email campaigns.
  • Mention the availability of commuter support programs, like rideshare matching, during new employee orientation sessions.
  • Draw attention to your program through periodic challenge and special events like rideshare month.
  • Promote rewards and incentive programs that encourage ongoing participation.

One particularly effective strategy used by a growing number of universities is to create commuter rewards programs that allow employees to rack up points every time they log a carpool trip to or from work. These points can then be redeemed for a wide variety of gift cards or other merchandise via a mobile app or commuter portal, which gets keeps people engaged for the long term.

Looking for more tips on how to deal with the parking crunch at your school?
Be sure to check out our free e-book on reducing campus parking demand.

If you need further advice on how to get university employees to carpool more often, or if you want a free, objective evaluation of your existing commuter programs, the RideAmigos team is here to help. Get started today!

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University Ridesharing and Commuter Services

Solve parking and congestion woes by introducing an expanded range of university commuter services.

University and college campuses face a unique set of transportation demand management challenges. Parking is limited, forcing schools to make difficult choices when determining how to distribute permits. Students, staff and faculty tend to keep irregular hours, given the prevalence of evening and weekend classes.

A lot of schools provide free or subsidized transit passes, which helps but doesn’t often provide a complete solution. Given how limited most campus parking facilities are, colleges and universities usually need to take a multi-pronged approach that combines several effective strategies.

One emerging approach that’s making waves at campuses across the country is to expand the available range of university commuter services. Mobile connectivity has created new possibilities that didn’t exist before the smartphone revolution. Schools that embrace cutting-edge commute to school apps open up a dynamic range of smart, sustainable transportation choices.

Ridesharing is one of the most popular alternatives. Campus ridesharing programs usually take one of two forms:

  • Carpooling communities: Students, staff and faculty can join carpools with regular schedules, or access available carpools on an as-needed basis to travel to or from campus. Carpools can also extend to weekend rides home, getaways during school breaks, and more.
  • Vanpool services: Arrange vanpool shuttles from nearby city landmarks or major public transit stations and give campus members a convenient and affordable alternative to driving.

Both are cost-effective, high-impact options with strong appeal for students with limited transportation budgets.

Understand the features of an effective campus carpool network.

For students, the potential cost savings they can realize by carpooling instead of driving are only part of the equation. Many colleges have attempted to create internet-powered ridesharing networks, only to see very low participation rates. This often happens because the network lacks an identity.

Students are less likely to use a university rideshare app that makes anonymous connections. Instead, allow users to link their posts to social media profiles so potential matches can put faces to names. Schools that allow drivers and riders to exchange information about things like music and smoking preferences also tend to have higher success rates.

Basically, it boils down to this: if you build in features that allow users to refine their results to find more precise matches, your program is more likely to become a success. The same is true if your approach eschews anonymity in favor of a more personal approach.

University rideshare solutions for faculty and staff often need to be tweaked in their focus so they speak directly to the needs of employed commuters. Initiatives aimed at engaging staff members can use proven workplace strategies like gamification, premium parking for carpool vehicles, and parking cash-out programs, among others.

Interested in making a vanpool part of your university ridesharing program? Follow these planning tips to success.

Adding a vanpool to your university ridesharing and commuter services is an excellent way to solve the so-called “first mile/last mile” dilemma. Vanpools provide convenient, direct links between campus and major transportation hubs. They’re especially effective in schools that draw a lot of commuters but aren’t well-served by high-speed forms of public transportation.

Here are some strategic keys that can help make your vanpool program a success:

  • Schedule regular service with increased frequency during peak hours
  • Integrate vanpools into your existing rideshare matching and commuter management services
  • Promote the service through widely used communication channels so campus members know about it

Finally, make your vanpool accessible to all campus members, rather than restricting eligibility to only students. You’ll maximize the efficiency of your operational budget and drive higher participation rates by making vanpooling an option for all campus community members.

Campus communities enjoy major benefits by adding university ridesharing programs to their list of transportation options.

These university ridesharing options deliver significant, continuous benefits to campuses, including:

  • Reduced demand for parking, leading to cost savings
  • Less on-campus vehicular traffic, improving safety for pedestrians and cyclists
  • A clear alignment with environmentally responsible values
  • Decreased emissions and pollution

They’re also a great social tool for helping students, staff and faculty interact with a broader range of community members. By helping you create and manage new university commuter services, RideAmigos can help you build a stronger and more interconnected campus.

Smart ridesharing and incentive programs can be a great way to address parking problems. Check out our free, downloadable PDF  on curbing campus parking demand.

The RideAmigos software platform delivers powerful management and administration tools, serving as the central hub of your university ridesharing initiative. We’ve already helped a long and growing list of schools around the world better manage their transportation needs, and we’d love to add your campus to our list of success stories. Get started today with a free analysis of your existing commuter programs, helpful commuter management tools, or a detailed one-on-one consultation.