Using Pokémon Go to promote smart commuting

The Pokémon Go craze is sweeping the country like a tidal wave! This addictive game has already generated a massive following of die-hard players since its recent release. With ongoing international debuts, its popularity isn’t expected to slow.

How can those of us with an interest in encouraging smarter commuting use this huge trend as a way to lure more people to skip the solo drive?


Several municipalities are actively promoting Pokémon Go as part of their local public transit networks. L.A.’s Metropolitan Transit Authority has launched a Twitter account instructing players on the places they can go to catch Pokémon within their system. Other transit marketers and managers can follow their lead and promote playing while riding as a great way to “catch ‘em all” while also catching a ride to work.


Playing Pokémon Go while driving is never a good idea. Playing while biking can be promoted as a safer and healthier alternative. Using a smartphone securely mounted on a bike’s handlebars, a cyclist can see when Pokémon, PokéStops, or gyms are near. Riders can then easily detour off the street or bike path and out of harm’s way while they capture, battle, or train. Encouraging commuters to play Pokémon Go by bike might even inspire them to take the long way home, leading to more fun, more health benefits, and a higher likelihood they’ll bike to work in the future!


One of the best ways to promote smart commuting to players of Pokémon Go is through rideshare programs. Employees and neighbors can form a group with fellow Pokémon trainers, taking turns driving so everyone has a chance to play. They’ll have fun enjoying the wildly popular game, enhancing social and professional connections, and cutting down on traffic congestion.

If your business or organization is looking for tools to promote smarter, environmentally friendly commuting alternatives, our RideAmigos software platform offers a complete range of solutions. From public transit and biking to ridesharing and vanpooling, the RideAmigos platform delivers. Not only that, but we can even incorporate special Pokémon-related incentives or marketing!  To learn more, just contact us or sign up to check out our free, comprehensive demo video.

Workplace Experience & Commuter Benefits

Changing the way businesses think about employee engagement

Companies that attract and retain the top available talent give themselves a major competitive advantage. Ensuring that employees are satisfied and happy not only in their work, but also in the general workplace environment is one of the keys to building the kind of reputation in-demand job candidates look for in a prospective employer.

Traditionally, such strategies were built around incentive and benefit programs. Health insurance, pension plan contributions, stock options, and other financial perks did the trick in years past, but nowadays, employees are looking for more. To meet the changing needs and preferences of workers in the contemporary environment, many companies are bringing in workplace experience managers.

The concept of workplace experience is a relatively new one. It goes beyond simple cash and benefits compensation, and instead focuses on projecting positive attitudes throughout the work environment by providing perks like health and wellness programs, company-sponsored social outings, free coffee bars, on-site massage therapy, and creativity-oriented lounge areas.

Building a positive workplace experience is about more than facilities; it’s about attitudes and values. For example, new research has proven that daytime naps help energize employees, increase mental engagement, and stimulate creative thinking. Progressive companies have responded by encouraging workers to take midday snoozes, and giving them comfortable places to grab a few winks. It’s a win-win situation, building trust and goodwill on the employee end and boosting productivity on the business end.

How transportation management strategies fit into the workplace experience movement

Providing employees with commuting alternatives is fast becoming a central tenet of today’s workplace experience programs. Studies have shown that solo commutes can be a major drain on morale, while researchers have also found links between shared transportation and higher levels of general life satisfaction. As such, a growing number of workplace experience managers are turning to options like ridesharing and carpooling programs and alternative transportation incentives to relieve some of the daily grind and help employees arrive at work refreshed, relaxed, and in a positive mindset.

To meet the growing demand for solutions to enhance workplace experience, software developers are building advanced commuter management platforms that help people make the most of group and shared transportation options. Going forward, technological solutions like the RideAmigos platform will increasingly become an integral part of a comprehensive workplace experience strategy built to attract and retain top employees.

Is your company helping your employees to have the most positive commutes possible?


Employee Ridematching

Employee ridematching makes it easy for colleagues to connect for smarter commuting options

The benefits of carpooling are well-documented. From an environmental perspective, it helps relieve traffic congestion, reduce greenhouse gas emissions and cut back on fuel consumption. Commuters also benefit in big ways: ridesharing reduces wear and tear on vehicles, helping car owners save on maintenance costs. It’s also a great way to connect with colleagues and other community members.

Ridesharing is also a smart way to cut down on your commute time. Vehicles used in carpools are eligible to travel in reserved high-occupancy vehicle lanes, which are often able to bypass the congestion that occurs at peak commute times.

Employee ridematching tools offer a powerful solution to commuters who want to forge convenient connections with other carpoolers. In larger companies, it’s common for people who have worked for years to have no idea that they are also neighbors who could share rides to and from work. Ridematching software puts enhanced connectivity in the hands of commuters, giving them easy access to smarter commuting options.

Employee ridematching tools help build a happier and more productive workforce

With the RideAmigos software platform, commuters gain instant access to powerful search and rideshare matching tools. The interface allows users to specify the time they’re looking to travel to and from work, specify whether they want to be a driver or passenger during a particular trip, and use advanced search criteria to find the perfect rideshare match.

Once users choose a match, they can instantly share contact information and connect. No more waiting to be matched manually. No more uncertainty. Automated employee ridematching makes carpooling convenient, efficient, and fun.

Employers also benefit by offering carpooling and ridesharing programs to their staff members. This helps send a positive message about the company’s values – an increasingly important factor for job-seekers. Research also shows that ridesharing reduces stress, improves workplace productivity, and boosts employee morale in a big way.

Dozens of businesses and organizations in both the public and private sector have already discovered the benefits of using the RideAmigos commuter management platform. Administrators of employee commuter programs also enjoy access to advanced analytics and reporting tools, making it easier than ever to track the results of your initiatives and improve participation rates.

Get started today with commuter tips from the experts at RideAmigos, a free analysis of your existing commuter programs, or a comprehensive demo of our industry-leading software platform.