Partner Highlight – WayToGo

Here at RideAmigos we’re always excited to see how our partner organizations are making the most of our commuter management tools. This month we’re featuring our partners at the Denver Regional Council of Governments and their WayToGo program.

WayToGo is transforming transportation for thousands of Denver-area commuters

RideAmigos is pleased to be the official provider of transportation demand management software for Denver’s WayToGo program, providing the power behind their MyWayToGo system. The WayToGo program is a regional partnership that pairs the Denver Regional Council of Governments with several local transportation management associations (TMAs) to provide local residents and commuters with a growing list of smart commuting options.

The key focus of the WayToGo program is to make alternative modes of transportation and commuting more accessible to area residents across as many demographics as possible. WayToGo applications serve both the public and private sectors in the Denver area, and current programs include:

• Regional rideshare matching tools that pair commuters with local carpools and vanpools
• Schoolpool programs that enhance school zone safety and offer students dependable two-way transportation on every school day
• Practical support and resources for local cycling, walking, carshare, and flex-work initiatives

WayToGo also partners with local businesses to help build commuter programs that encourage more people to choose alternatives to single-occupancy vehicles. The program is also a proud partner and co-organizer of Denver’s annual Bike to Work Day.

Consistent year-over-year performance improvements bode well for WayToGo’s future

The WayToGo program has been generating impressive results since its inception, including an impressive string of years in which the program’s vehicle miles traveled (VMT) savings have increased. From 2014 to 2015 alone, WayToGo saw a 9 percent jump in VMT savings, rising from 12.8 million in 2014 to just under 14 million the following year. Projections indicate these trends will continue into the foreseeable future.

Also of note in 2015:

• The number of WayToGo-registered vanpools increased by 13 percent, to a total of 114 throughout the Denver metro area
• 17,890 families were enrolled in WayToGo’s schoolpool program by year’s end, marking a 6 percent increase
• 1,018 employers provided Guaranteed Ride Home taxi vouchers to 119,500 local commuters who elected to bike, walk, carpool, vanpool, or take transit to work
• Overall participation in Denver’s Bike to Work Day rose 12 percent year-over-year, and included 32,805 participants

WayToGo is currently focused on four primary initiatives: increasing awareness, boosting the number of registrations, encouraging more commuters to commit to alternative modes of travel, and making smart commuting a bigger part of the local commuter culture.

The RideAmigos software platform has been a major supporter of the WayToGo program’s sustained success, with our comprehensive range of end-user features and administrator planning, tracking, and reporting tools.

Does your organization want to have a bigger impact on how commuters think of and use transportation? Contact RideAmigos today for a free analysis of your commuter programs.