Employers and employees generally want the same thing when it comes to the daily commute: they want to arrive at work happy, relaxed, and on time. The problem is that while solo driving may often seem like the most convenient commuting option, it’s actually the most stressful. Long commutes, traffic congestion, bad weather, and construction all conspire to reduce a solo driver’s chances of arriving at work happy, relaxed, and on time.
With rising awareness about the many benefits of skipping the solo drive, more and more employees want support from their employers to help make better alternatives more accessible. Commuter benefits programs provide incentives and support for a wide array of commute options, yet they remain a relatively new concept to many employers. In some cases, it’s the commuters themselves who are driving companies to support smarter ways of getting to work.
If you’d like to encourage your employer to provide more support for commuters who want to use alternatives to solo driving, there’s a simple strategy you can use:
Get your employer to see how starting a commuter benefits program can add value to your organization’s bottom line!
Do this by emphasizing the tangible and intangible benefits of fewer solo-driving employees:
- Active modes of commuting deliver a long list of health benefits. Beyond the obvious goal of building a healthier workforce, this means that businesses stand to save on health insurance costs while reducing illness-related productivity losses.
- When fewer employees drive to work, businesses can reduce demand for parking and the costs associated with them. These costs can be steep, so chances are good that management will listen.
- Supporting a commuter benefits program sends a strong message about the company’s values. This is a particularly important aspect of attracting and retaining the best and most qualified employees, since more and more people want to work for companies with a proven track record of providing commuting support for their employees.
Getting started is simple. First, conduct a survey among your fellow commuters to learn more about the current commuter behaviors in your company. Then, created a custom-tailored appeal based on your findings that speaks to the specific interests of the commuters you work with and the needs of your organization.
Once you’ve sold your organization on the value of a commuter benefits program, they’ll need the right tools to get a program going. With powerful ridematching, incentives programs, automated trip tracking, data analysis, reporting, and administration tools, RideAmigos can help your employer implement and manage a commuter benefits program easily and efficiently. Learn more about commuter benefits, or get started with RideAmigos today!