Make sure you ask these questions on your next commuter survey
From Corey Tucker, our Program Specialist:
Running an introductory survey before starting any new program is a great way to establish a baseline for assessing transportation mode-shift. Periodic surveys are also helpful for gathering specific, reliable information that can inform targeted promotions and marketing campaigns.
With that in mind, here’s a look at my four favorite commuter survey questions, why they work, and when they should be used:
What has been your primary mode of commuting over the past year?
This is the single most important question to establish a baseline understanding of commuter behaviors. How else will you be able to track the impact your changes have made?
How familiar are you with employee transportation benefits?
In some cases, businesses that offer transit subsidies, carpooler benefits, secure bike storage, locker rooms, and showers still see little in the way of change. The problem could be that your employees simply aren’t aware that you support alternative commuting modes. This is a great way to find out.
What is the main factor in deciding how you’re going to get to work?
To maximize benefits, you have to fine-tune your programs and marketing efforts to make sure they speak to the needs of your employees. For example, if the length of the commute is the primary consideration for your commuters but you’ve built a program that advertises cost savings, you’re not reaching the most important point of appeal.
Would additional benefits or incentives make you more likely to try alternative modes of commuting?
Targeted incentive programming is more effective than broad-stroke programs, so take advantage of questions that reveal exactly what it will take to get commuters to change their habits.
Commuter surveys are ideal if you’re planning to harness the power of the RideAmigos platform to enact positive changes in your organization, and they’re fully supported by our software.