Make Commuter Engagement Your Business

The way YOUR people get to work is YOUR business. More and more senior executives are realizing the truth: if you have employees, the commute is an important business concern. The old ways of thinking about parking facilities, long, stressful commutes, and their impact on corporate sustainability are costing employers money and valuable employees.

Let’s start with the issue of employee parking. Whether the employer owns facilities or is providing spaces for employees in some other way, employee parking is not free. A 2012 report found the average cost across twelve U.S. cities to build a single above ground parking space to be $24,000. And, this does not account for the time wasted by employees searching for a good spot, tax liability for parking as a benefit, or the opportunity cost of using valuable land to build more and more parking to meet rising demand. Employers can’t afford to chalk this up to business as usual.

Then there’s employee retention. A 2018 survey by global human resource consulting firm, Robert Half found that more than one in five workers has left a job because of a bad commute and the problem is worsening in some of the country’s fastest-growing metropolitan areas. This is not just disruptive — when considering a variety of factors associated with losing and replacing an employee, this can cost businesses between 50-200% of the person’s salary depending on his or her role. Particularly in this labor market, employers have good reason to start paying attention to how the commute might be affecting morale, engagement and attrition.

Last but not least, corporate sustainability strategies that don’t include commuter engagement are missing a huge opportunity. Nearly 30% of all greenhouse gas emissions in the United States come from transportation, including commuting. Whether a business identifies being green is a key part of its brand or it simply has to meet the requirements of a development agreement or local regulations, there are real costs to missing the mark. On the other hand, making commuters part of the solution has tangible benefits to the corporate and employer brand, employee engagement, and community relations. Investors and shareholders care about sustainability and so does top talent.

Operations, human resources and corporate sustainability leaders each are already working to address these challenges. It’s time to break down the silos dividing parking management, human capital management and corporate sustainability. At the center of all of these mandates is a smart commuter engagement strategy. Forward-thinking employers that implement effective commuter engagement relieve pressure on facilities, increase employee engagement and retention, and boost corporate sustainability — differentiating themselves from the competition as an employer of choice for top talent.

Provide Access to Options and Information

The foundation of most successful commuter programs is understanding your employees — where do they live, what are their transportation options, and what are their commute preferences.

As with any other business decision, knowing the details helps employers better understand the problem and the full range of potential solutions. Employers that are serious about helping commuters make better choices begin by collecting data about how their employees get to work and what other options may be available to them.

In many cases, providing transit passes, carpool and vanpool programs, cyclist-friendly facilities, and even subsidizing high-occupancy shuttles are much more cost-effective solutions and provide better value to employees. And, when offered the choice, certain employees will prefer these options to sitting in traffic alone and searching for spaces in sprawling parking lots or level after level of an indoor garage.

Inspire Them to Try Something New

What if employees are not quick to adopt alternatives to driving alone? Offering an incentive to try something new is a great way to break through the natural bias toward sticking with familiar habits. Real monetary rewards work, and bigger incentives are more effective. But combining incentives with other strategies can make each dollar go further.

Paid time off is a highly valued employee benefit. The City of Austin — which has been listed among the Forbes Top Employers and Best Workplaces for Commuters — was able to reduce 1.33 Million employee drive alone trips in six months with an administrative leave incentive. This kind of incentive is a great option for organizations that want to incentivize employees with a meaningful benefit that doesn’t increase taxable income.

Of course, it is not helpful to simply pay someone to do something for a period of time if they’ll stop once the incentive is gone. Smartly designed incentives give commuters time to form new habits. Commute.org in San Mateo County, California had great success — increasing carpool trips fourfold — by offering a repeatable incentive, coupled with its ongoing rewards program.

Make Costs (and Benefits) More Personal

An even more effective strategy to change the way employees think about their commute is to actually show them the money and let them decide how to spend it. Employers can do this either by letting commuters keep the cost of their daily or monthly parking if they opt not to use it, or granting them the funds and deducting the cost of parking from their balance if they choose to use it.

These parking cash-out programs leverage the same feelings associated with paying for parking while still supporting it as an employee benefit. Daily cash-out options give employees flexibility to make daily decisions about how to get to work, while a monthly or quarterly cash-out structure plays to the concept of loss aversion by putting money in employees hands and letting them choose how to spend it. This results in employees thinking much differently about the value of parking versus other ways they could spend the money.

The most flexible programs — ones that offer daily and long-term options — are especially effective because they appeal to a broader range of employees. Sonos in Santa Barbara, California did just that, and reduced parking demand by 25%.

Engage Employees and Reinforce Smart Choices

Even parking cash-out and really attractive incentives may miss important keys to inspiring employees to adopt and maintain smarter commute habits. There are two major factors that employer commuter programs should not overlook: ongoing engagement and intrinsic motivation.

While a big incentive may motivate them to try something new, it is still important to give employees a reason to continue the habit. Allowing them to earn points toward smaller rewards over time, or even chances at larger ones, will ensure that they are motivated to make smart choices whenever possible.

Another way to continue driving participation is to challenge employees periodically. Challenges and gamification are proven to catalyze behavior change and there is evidence that, when done right they can create lasting change. Encouraging team participation increases the social aspect of a challenge — building community and helping employees make lasting connections — while allowing them to earn and track personal achievements and milestones leverages their own internal drive to succeed.

Finally, and often overlooked, is the good feeling employees get when they understand the positive impact of their smart commute choices. When you show them their unique carbon footprint reduction, health benefits and savings versus driving alone, you help make the commute a source of pride rather than a burden. In the big picture, showing employees that they are contributing not only to their own health and well-being but to the corporate sustainability mission and a better planet can increase engagement and productivity.

Just as transportation options, employee preferences and business objectives vary widely, there is no one-size-fits-all approach. Identifying the right mix of programs for your workforce is the first step, and it can change over time and across the geographies in which you operate.

Running programs like these successfully doesn’t have to be daunting. At RideAmigos we see them work for hundreds of employers across the country – made possible when committed transportation heroes at all levels of an organization have the right tools and partners. To get started, consider reaching out to your local transportation management association (TMA) or regional commuter program, sign up for our Commuter Tips newsletter and, when you’re ready, contact us about the value of a future-proof hub for all of your commuter mobility programs.

3 Effective Ways to Solve Company Parking Issues

Company parking issues affect both the management and employee sides of a business, presenting significant challenges for both. Managing employee parking needs is costly, as companies must either own or rent enough space to cover the daily needs of their commuters. In some cases, they must even go to the expense of building new parking structures.

For employees, competition for limited space creates unsavory situations that can have a long list of negative impacts in the workplace.

Let’s examine the root cause of most company parking issues, then explore effective methods of solving them.

Common Parking Problems

Demand for limited parking is the single most common problem companies face. Traditional solutions include constructing new parking structures and renting more parking spots. However, these aren’t feasible from a cost-benefit standpoint, especially in places like the Bay Area where new parking lots cost about $38,000 per space and rented spots command upwards of $500 per month. Each. Yikes.

Three Proven Solutions to Company Parking Issues

In our experience, the best and most effective solutions to company parking issues stem from a simple concept: behavior change. This term describes a workplace culture in which people swap out old habits that contribute to problems for new ones that foster solutions.

Stimulating behavior change on an organizational level is something of an art form, but no matter how you approach it, the key to success is to offer transportation incentives.

Try these three strategies:

  • Encourage carpooling. Promote the cost savings and social benefits of sharing rides. Participants reduce fuel expenses and vehicle maintenance costs, all while strengthening their personal and professional networks. Among other benefits, rideshare-based employee commuting is also known to reduce stress and improve job satisfaction.
  • Offer public transportation benefits. People teams don’t need parking when they use public transportation to get to work. Employers can help employees purchase transit passes with pre-tax dollars or even offer free or subsidized transit passes. On a monthly basis, they’re much cheaper than maintaining or renting parking spots, and they also reduce traffic congestion while inspiring team members to carry over their positive new travel habits beyond their daily commutes.
  • Make it a game. Commuter challenges, points programs, and other gamification strategies engage team members and encourage them to think about employee transportation in different, healthier ways.

These tools are proven antidotes to company parking issues, and they have wider community benefits like reducing traffic congestion and greenhouse gas emissions. The RideAmigos platform supports these any many other solutions to parking constraints, so if you’d like to learn more, we invite you to get started today.

3 Easy Ways to Get Employees to Carpool

One highly effective way to supercharge your company’s commuter program is to encourage more employees to carpool. Sharing rides carries a long list of benefits beyond reducing traffic congestion and environmental impact. It also reduces demand for scarce parking while delivering tangible improvements to employee health and happiness.

The big challenge is to get people to give it a try. To that end, here are three strategies you can use to drum up participation for your employee carpool programs:

Rideshare matching

One big objection that many employees have to carpooling is that they believe it is less convenient than solo driving. This doesn’t have to be the case. We’ve heard countless stories about employees who had no idea they lived so close to one another until they found out through an employer ride matching program.

Employer ride-matching systems should:

  • Help employees discover potential carpool partners within their company network;
  • Offer user-friendly mobile and online tools for managing carpools;
  • Provide decision-support and cost tracking features;
  • Support complementary commuter benefits like guaranteed ride home, subsidies, and rewards.

They’re a great way to drive long-term behavior change!

Parking benefits

Organizations can also offer exclusive parking benefits to employees who share rides. If you charge commuters for parking, you can incentivize employees to try something new by offering discounts to carpoolers, no matter how they find their ride. If you can’t charge for parking right now, another smart strategy is to offer preferred parking spots to carpool vehicles. Other employees will take notice, so this can act as a simple way of promoting your parking benefits program.

Competitions and incentives

Friendly competitions and gamification always get people excited about participating. Rideshare challenges that track standings and offer prizes to winners are a great way to introduce carpooling. Of course, the trick is to get employees to carpool even after the challenge is over.

To that end, we’ve found a few tricks and incentives that work:

  • Allow employees to earn points for every carpool commute and create a commuter store where they can be redeemed
  • Launch a parking cash-out program that provides direct financial benefits to commuters who voluntarily roll back or relinquish their parking privileges
  • Include a guaranteed ride home program so rideshare commuters have emergency transportation

If you’d like to learn more, the RideAmigos team is here to help. Our platform empowers you with programs based on the science of behavioral incentives so you can encourage commuters to use smarter, more sustainable alternatives to driving. Drop us a line to get started.

 

 

Why More Businesses Are Investing in Employee Transportation in 2019

It’s still early in the year, but employee transportation has already come into sharp focus as a key talent retention strategy in 2019. The U.S. Bureau of Labor Statistics (BLS) reports that 2.4 percent of American workers quit their jobs in September 2018, with a further 2.3 percent saying goodbye to their bosses in October 2018. Those are enormous turnover rates, and forward-thinking companies are looking into new ways to position themselves as employers of choice and avoid the costs and competitive disadvantages that come with losing talent.

A recent CNBC article explained the results of a telling poll that queried 2,800 members of the American labor force in 28 major cities across the country. The survey, conducted by HR consulting firm Robert Half, found that 23% of American workers have quit a job they would otherwise have kept because the commute was unsustainable. Another key finding: more than one-third of employees in the 18 to 34 age range left a position because the commute was killing them.

The changing workforce

Members of the so-called millennial generation have entered the workforce in large numbers, and they’re having a major impact on talent retention and employee transportation policies. To become an employer of choice in this day and age, companies have to do more than offer competitive salary and benefits packages. They also need to implement policies that support a positive work-life balance, and employer rideshare and commuter programs do just that.

Millennials, and their younger counterparts in Generation Z, also prioritize working for organizations that have a meaningful mission and share their values. According to the Pew Research Center, these young workers now make up more than 40% of the labor force. They look for different kinds of benefits than the traditional offerings – and that is an important opportunity for employers.

More than a free parking space

The Society for Human Resource Management (SHRM), a major human resources professional organization, emphasizes that employee transportation and parking benefits vastly increase worker engagement. This, in turn, leads to deeper levels of employee loyalty and boosts talent retention initiatives. Some particularly effective strategies include commuter rewards programs, along with company rideshare and carpooling networks, perks like subsidized transit passes, and guaranteed ride home programs for carpoolers and active commuters.

Leading companies are also making sustainability a key pillar of their employer brand. Businesses like Google and LinkedIn offer commuters a variety of options to get to and around their campuses, and they incentivize employees to use alternative modes. For many workers, the freedom to choose a sustainable commute and the ability to track their own positive impact take higher priority than free parking and routinely driving alone. Fortunately this can also mean a double win for your business when you cut parking costs and reduce the output of greenhouse gasses from cars.

Making commuter benefits work

Engaging commuters starts with understanding their preferences and offering the maximum number of options. If you’re looking for more employee transportation solutions to give your company an edge in talent recruitment and retention, we’re here to help. Talk to one of our experts to learn more.

2018: Millions of Single Occupancy Vehicle Trips Avoided

As we prepare to welcome 2019, we’re pausing to reflect on the amazing positive impact RideAmigos partners have made on mobility, traffic, commuter wellness, and our planet.

We’re proud to be working with the leaders from Fortune 500 businesses, top research universities, and innovative government agencies engaging commuters to make a healthier, happier planet.

Here’s a look at some of what our partners have achieved this year:

RideAmigos users avoided millions of single occupancy vehicle trips in 2018.

Making a difference for employees and communities

Organizations partnering with RideAmigos are saving money, burning more calories, and reducing their greenhouse gas output by thousands of tons.

They’re doing it by offering better information and the incentives to make smart choices. Together, we’re changing the way people commute – creating a happier, healthier future for everyone.

We at RideAmigos are so grateful for the opportunity to support your success. Thanks for joining in our mission, using our tools, and leading the way for so many others. Thank you for helping us create a better world.

We look forward to continuing to empower transportation heroes in 2019 with cutting edge trip planning, ridematching, incentives management and gamification, and to share our collective wealth of knowledge and experience in the RideAmigos Academy.

To make RideAmigos part of your own 2019 success story, get started here today!

3 Hospital Commuter Solutions that Reduce Solo Car Commutes and Save Money

Looking to reduce vehicle trips to and around your hospital? Transportation demand management (TDM) is a great way to improve access, reduce pollution, and ease the costs associated with increased parking. Implementing some simple but effective hospital commuter solutions can measurable reduce the number of solo drivers traveling to and from your facility each day.

Here are three winning strategies that healthcare administrators around the country are already using to great success:

Pay employees to leave their cars at home

Regardless of the type of workplace, employers have great success with a simple but effective program: incentivize employees not to drive to work. The most successful employers offer cash in exchange for taking an alternative mode and passing up on parking. From payroll incentives to gift cards, and even paid time off, the right incentives lead to significant numbers of employees choosing  smart alternatives to solo driving.

Raise the cost of parking

Another straightforward, high-impact strategy for the hospital mobility ecosystem: make it more expensive for employees to park. For example, if you currently offer employees a discounted monthly parking pass, instead charge solo drivers regular daily parking rates.

This is a very effective strategy, but to avoid a mutiny, you need to pair this kind of initiative with hospital commuter solutions that make it less expensive for employees to use other modes. Rideshare matching paired with a guaranteed ride home programs is a great option, as is public transportation. To that end:

Your hospital commuter solutions should encourage public transit use

Hospitals are usually situated so they’re easily accessible via public transportation. Take advantage of this by offering to subsidize or fully fund monthly transit passes so your commuters can save money by taking the bus or subway to work instead of driving.

If local transit routes don’t serve your hospital particularly well, consider shuttle service as an option. Running private shuttles between the hospital and major public transportation hubs in the nearby area is a cost-effective and easy way to bridge service gaps.

For more tips on reducing solo car commuting, and for expert insights into your current lineup of hospital commuter solutions, talk to our experts to get started with RideAmigos today.

Commuter Engagement vs. Commuter Management

As competition to recruit and retain top talent grows tougher, a growing number of companies and organizations are offering commuter programs as part of their benefits portfolio. Two common phrases you’re likely to encounter include “commuter engagement” and “commuter management.” Many people are under the impression that these two terms are interchangeable, but there are actually important differences between these cornerstone concepts.

What is commuter engagement?

Commuter engagement focuses on programs that make people feel good about adopting alternative modes. In addition to promoting short-term commuter events like Bike-to-Work Month or Rideshare Month, effective engagement strategies also aim to encourage long-term behavior change. When handled well, commuter engagement results in more people choosing to ditch the solo drive in favor of smart alternatives more often.

Essential commuter engagement strategies and concepts include things like:

  • Points programs that allow commuters to collect points they can later redeem for valuable rewards
  • Games, friendly competitions, challenges, and other incentive programs
  • Giving commuters financial incentives for leaving their cars at home, like those provided by parking cash-out programs
  • Targeted marketing campaigns that promote commuter programs to specific groups within your organization

What about commuter management?

Commuter management, on the other hand, simply seeks to provide commuters with the information and resources they need to make better use of smart mobility options. It covers things like:

RideAmigos empowers program leaders to successfully manage both commuter engagement and commuter management. Our unique, industry-leading platform includes the tools and programs that make it easy to drive higher levels of commuter engagement. Administrators also enjoy advanced commuter management features and that make managing and analyzing large and complex programs easy, efficient, and fun. To learn more about our solutions, get started with RideAmigos today!

Five Things Every Employee Transportation Coordinator Should Know

Five thing every ETC needs to know.

Doing these five things will help you optimize the employee commute experience on your company’s campus.

Employee transportation coordinators (ETCs) play a leading role in delivering commuter benefits to the members of a company or organization’s workforce. They also develop, implement, and update commuter programs and policies, and serve as internal and external “point people.” Yet, the role is also relatively new, becoming more widespread over the past few years.

Because the transportation demand management (TDM) landscape is constantly shifting as policies, technology, and best practices continue to evolve and change, ETCs need to stay focused and current to maximize their impact.

These are five of the most important things that every employee transportation coordinator should be doing now:

#1 – Get to know your local and regional commuter programs

Almost every major city or region has a government-affiliated commuter program that aims to promote alternatives to solo driving. These organizations work to empower commuters and lead the push toward smarter, more sustainable transportation choices.

As an ETC, you should be proactive about connecting and cooperating with local and regional commuter programs. Do more than just find out what they offer. Reach out to the people who run them, and get to know them. Attend their events and webinars, join their mailing lists, and stay engaged with what they’re doing.

Remember: an effective ETC is a company or organization’s in-house commuter programs expert. The most successful ETCs have advanced knowledge that reaches beyond their own walls and extends out into the broader community.

#2 – Stay current

On a related note, local and regional commuter management ordinances and programs can be complex, and they often have a lot of moving parts. They also tend to maintain long and detailed lists of requirements that partner companies and organizations are expected to meet. You could be dropped from the partnership for failing to meet even one of those requirements, even accidentally.

To that end, make sure to stay current with the details of all the local and regional commuter programs your organization participates in. If their requirements are changing, or if you’ve implemented organizational changes that may affect your eligibility, reach out to the appropriate administrators for help or advice. This is another incentive for maintaining close ties and open communication with your local program coordinators.

Plugging into organizations like the Association for Commuter Transportation that offer webinars, conferences and other learning opportunities at the local and international level is another great way to stay informed. And be sure to check out CommuteCon.com for information on upcoming virtual conferences for commuter management professionals.

#3 – Share commuter program info with new employees

Newly hired individuals often struggle to find their own way into commuter programs after starting a new job. It’s common for new hires to simply not know that commuter support options are available.

Coordinate with the person or team responsible for new employee orientations. Make sure they are mentioning internal commuter programs during welcome sessions, even if only briefly. Prepare materials that could be included in either printed or digital orientation packets. Then, make sure those materials contain your name, contact information, and a warm message that lets newcomers know you’re available and happy to answer any commute-related questions they might have.

#4 – Keep coworkers engaged and informed

Effective ETCs keep their coworkers engaged with commuter programs and informed about resources, opportunities, and special initiatives.

Here are a few strategies you can use:

  • Create an email list that interested colleagues can join to learn more about programs and updates
  • Generate and distribute posters and flyers about special events like annual commuter challenges
  • Work with your human resources department to include commuter programs in new employee onboarding plans or and regular internal communications
  • Do a lunch-hour presentation series on commuter-related topics, such as “Bike to Work 101” or “Ways to Get to Work Without a Car”
  • Invite a representative from local or regional commuter programs to talk about their initiatives (and include an incentive for participating, like free lunch or a prize draw)

#5 – Take full advantage of available tools

First, look within your company or organization to see what tools and supports they offer. Does your company have its own carpooling network or ride-matching software? Is there a commuter rewards program in place already?

Many dramatic TDM success stories begin with creative and engaging commuter rewards, challenges, and friendly competitions. These are easy to implement and fun for participants, and they can really drive participation rates in the right direction.

If you’re a little short on the tech end of things, you can also reach out to local and regional commuter programs to see if they have any room to add your company as a network on their software. Of course, the entire RideAmigos team is also here to help you take full advantage of the impressive benefits of technologies like our signature commuter management platform.

Finally, remember: you’re not alone! Talk to other ETCs, be part of the RideAmigos Academy if you’re a customer, and don’t forget to check out the Association for Commuter Transportation.

Need to Recruit and Retain Top Talent? Don’t Ignore the Commute.

Employee commuter options are becoming increasingly important to members of the modern workforce.

For employers, the task to attract and retain the best available talent is becoming more and more complex. Members of the Millennial generation will make up three quarters of the workforce by 2025. So-called Generation Z is also entering the workforce in large numbers. Research consistently shows that these new workers hold a distinct set of values when it comes to what they look for in a job.

When it comes to choosing where to work, the new wave of professionals are interested in more than just money. They place high importance on achieving a positive work-life balance. They also strongly prefer organizations whose principles align with their own. For many workers, these principles include social and environmental responsibility. Millennials are particularly aware of ecological issues, and as such, they tend to take a positive view of organizations that are taking proactive steps to reduce their carbon footprints.

This growing trend extends beyond younger workers. A 2018 LinkedIn survey found that a whopping 85% of respondents said they would take a pay cut if it meant having a shorter daily commute. Job seekers are making increased use of tools that allow them to search for job opportunities that lie within their acceptable commuting time or distance range. These are clear signs that workers across age groups and demographics take the commute into consideration when weighing job offers. As an employer, looking to attract and retain top candidates, you can differentiate your organization by implementing programs to make life easier for commuters. Helping employees achieve a better balance between their work and off-the-clock lives are more productive and less likely to leave.

To that end, let’s take a look at some key employee commuter options that can give your organization a competitive edge.

Launch a commuter benefits program

Supporting commuters with a well-designed commuter benefits program is the single most effective measure your organization can take. These programs come in many forms and draw on a wide range of incentives and strategies to broaden their appeal. In general, the most effective strategies deliver meaningful rewards to commuters in a relatively compact time frame. This provides fast gratification while encouraging participants to adopt and maintain positive behavior changes.

One increasingly popular strategy is the points program. Points programs let commuters earn points when they track or log trips using a smart alternative to solo driving. They can redeem the points as they accrue over time for valuable rewards. City officials in Austin, Texas achieved high levels of participation when they introduced an innovative points program allowing municipal employees to cash in their points for paid time off – a highly meaningful reward. With that in mind, you should choose the rewards that appeal to your diverse workforce to help drive higher participation rates. Examples of possible benefits include:

  • Gift cards for online or local retailers
  • Tickets to sports or other events
  • Charitable contributions
  • Preferred parking
  • Vouchers for mobility service providers

In addition to incentive programs, you can also offer a range of other attractive commuter benefits, including:

Employers get the best results when they combine these offerings. So, instead of just setting up a points program, combine the points strategy with a few of the other options mentioned above to create a flexible program with wide appeal.

Offer flexible employee commuter options

In addition to commuter programs, employers can also appeal to job seekers by creating flexible options such as telecommuting and secure bicycle storage. Communications technology is making remote work a viable alternative in a growing number of jobs. Employers that continue to enforce rigid on-site participation policies increasingly risk losing their access to top talent.

While  biking to work is not always a faster option than driving, it can reduce stress and contribute to a healthier, happier workforce. Simple things like secure bike storage, shower access, and lockers to encourage cyclists can choose to leave their cars at home more often.

Learn from the mistakes and successes of others

Organizations that haven’t adapted to the changing workforce and mobility landscape are facing increasing negative productivity and recruiting impacts. Many are experiencing higher rates of lateness and absenteeism, lower employee engagement, and higher turnover. Furthermore, failure to adapt can negatively affect your employer brand, making it even harder to recruit and retain quality candidates.

RideAmigos helps businesses of all sizes implement more effective employee commuter options.

RideAmigos’ cloud-based platform and native mobile apps offer features that make it easy for organizations to manage commuter programs and simplify access to smart transportation alternatives. Our industry-leading transportation demand management (TDM) tools work for businesses of all sizes. Let us show you how commuter benefits can help build your employer brand while promoting better health, decreased traffic, and sustainability.

Get started today to learn how RideAmigos supports a complete range of appealing and successful employee commuter programs.

3 Strategies to Engage Commuters

Strategies to Engage Commuters

When asked, many commuters claim to be open to using smart transportation alternatives but, in practice, they are reluctant to try. To overcome this challenge, organizations need to really engage commuters and give them compelling reasons to skip the solo drive.

Over the years, we’ve seen quite a few engagement strategies come and go. If you need to dramatically shift commuter behavior, strategically-designed incentives are the key. But it’s also crucial to provide commuters with convenient tools for accessing your programs and transportation choices.

Here are three strategies that work in the real world, and will actually help you engage commuters and generate higher levels of participation in your commuter programs:

 

Blue Dot 1

Commuter Rewards Programs

Reward programs that offer commuters points for each trip they take are increasingly popular and incredibly effective. Users earn credit for approved trips and can then redeem accumulated points for rewards and prizes. This strategy is most effective when you offer premium incentives, such as gift cards, that appeal to a broad cross-section of interests. Improve and diversify the rewards you offer and watch your participation rates climb.

 

Blue Dot 2

Commuter Challenges and Gamification 

Another proven way to engage commuters is to appeal to their sense of friendly competition – with others, or with themselves. Gamification and challenge programs can kindle a cooperative team spirit, increasing camaraderie among team members. Both general commuter challenges and mode-specific challenges like bike-to-work programs are effective ways to get people to create initial engagement and try a new mode that just might become a habit. Follow up your challenge with an ongoing reward program for maximum long-term impact.

 

Blue Dot 3

Go Mobile 

Giving commuters easy access to smarter commuting choices is vital to the success of your initiative. Mobile commuter engagement apps reach people where they’re already spending a lot of their time: on their smartphones. Use these apps to link commuters with mode options and resources, provide easy ways to discover and participate in rewards and challenges, review progress toward incentives, and more.

 

With cutting-edge, cloud-based management software and ready-to-run commuter programs, RideAmigos is here to be your commuter engagement partner. Our industry-leading platform and mobile apps are packed with tools and features for both administrators and commuters, making it easy to implement reward programs, run challenges, connect commuters, and much more. Get started with RideAmigos today!